Using neo-animism to revisit actors for Sustainable Development Goals (SDGs) in S-D logic

نویسندگان

چکیده

To achieve the UN Sustainable Development Goals (SDGs), a marketing ecosystem composed only of human producers, customers/consumers, and economic stakeholders is inadequate. Instead, foundational rethinking required. The study’s purpose to analyze some constraints inherent in dominant ontologies for reaching SDGs. One such constraint market ontology human-centricity, ignoring relationships between humans, animals, other members natural biotic community. Neo-animism rejects culture (humans)-nature dichotomy. We present three contributions that we call ontological enablers pursue These bridge neo-animist approach resource integration value cocreation service-dominant (S-D) logic, which entails implications researchers managers. Future research avenues elaborate relational people diverse entire

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ژورنال

عنوان ژورنال: Journal of Business Research

سال: 2022

ISSN: ['1873-7978', '0148-2963']

DOI: https://doi.org/10.1016/j.jbusres.2022.05.031